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t all started with a design collaboration between PUMA and the designers Dee & Ricky. Ben Lamprey’s move to create the line for Dee & Ricky was powered by his love of color and quirky designs. But under his casual appearance he is driven and strategic.

Now as Senior Designer Sportstyle Apparel, Ben is designing ranges of clothing specifically for PUMA’s collaborative partners and assets, including Big Sean and the Weeknd. "A dream I have had since I started nearly three years ago."