MINISO is the promoter of global "intelligent consumer products". Sticking to the life philosophy of "simplicity, nature and good quality" and the brand proposition of "returning to nature", MINISO gains popularity among consumers with its core brand edges of updating products every seven days, pricing at a low level, and targeting at intelligent consumer product chains... It sets the trend of personalized intelligent consumption in the frontier market of household consumption.
MINISO advocates the philosophy of quality life and in the brand spirit of "respecting consumers", dedicates itself to providing customers with products of "high quality, competitive price and creativity". With simple and quality features, most MINISO products are priced between Rs.150 & Rs.450, thus earning love from the major consumers aged from 18 to 35.